Discovery’s goal is to strategically plan and promote the sustainable development of the Geopark region with special focus on sites of geological, natural and cultural value, by developing actions and implementing activities that benefit the region.
Focus has been placed on developing a brand to ensure our story is heard, remembered, and retold. The brand combines text with an icon. The icon is a depiction of Fractofusis andersoni, one of the many Ediacaran fossils found on the Bonavista Peninsula and published in Mitchell et al., 2015.